Look for The Right Customer Interaction Choice

 


Anyone who Googles 'marketing trends 2021' knows that content marketing and data are decisive for setting the right course; In addition, you know that you have to communicate personally. Mass marketing is of little or no use anymore. We are blind to banners on the website and use adblockers to keep out annoying advertisements. How do we ensure relevant interaction without it becoming surreptitious advertising? And from what perspective do you engage in personal interaction?

For that, start with monitoring. What are the competitors doing? What is said about the products and the company or enterprise? What are new and potential customers talking about? What do they think of our products or services?

Monitoring is essential for answers to these questions. At the same time, the Brand is important. You use a Brand to be identifiable and distinctive. This goes perfect for the Customer Interaction now.

They are about brand awareness, image, inbound marketing and social sales. All of these topics relate to this year's marketing trends. You need them to find the right content, to share, to interact and to know how to use social media during the sales process.

Important tips

·       With monitoring you discover what 'new' customers say about your brand.

·       Monitoring also helps to get to know 'new' customers better.

·       If you have collected relevant content, you can use it well when creating new content.

Next steps

Analyze how your brand is talked about. Are 'new' customers enthusiastic, are questions asked, are there complaints and what are the expectations? By analyzing data, it becomes clear whether:

·       There is sufficient brand awareness;

·       Brand promises are kept;

·       Persons involved in the brand;

·       There are strategic growth opportunities to take advantage of new marketing opportunities.

Use the analysis as a starting point for your communication and marketing plan.

Information about contacts and leads is best stored in a CRM system.

Instead of working with multiple separate systems or solutions, it is useful to place the results from online monitoring of leads and customers in a CRM system. This makes data structured and easier to use in the sales process. This leads to an increase in turnover and profit. If you use a CRM system, inquire whether it is also social. If not, you can also communicate via an API. Perhaps a little technical, but we are happy to tell you more about it.

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