Choose the best Steps for Telemarketing & lead generation

 


B to B lead generation can be defined as a sales technique promoting the creation of qualified inbound contacts. The objective is by making contact to promote the sale of products, services and information between two companies.

To do this, the company aiming to generate qualified leads will use prospecting and marketing techniques to get these targets interested in what it wants to sell. B to B lead generation is one of the fundamental objectives of any company, whether it is a VSE, SME ETI or a large group. Go for the Telemarketing & lead generation  in this case.

How To Generate Qualified B To B Leads?

B to B lead generation requires the use of one or more commercial techniques. We can distinguish 5:

·       So-called “field” commercial prospecting: Company salespeople are asked to go out and find leads within their own company. To do this, they will use their sales force

·       Tele-prospection: This recognized prospecting technique aims to contact prospects directly by telephone. This requires prior identification of the targets within a well-supplied and up-to-date database.

·       Trade shows and events: Participating in this type of event promotes a product or service on an identified target

·       Digital tools: Website targeted emailing, Landing Pages, AdWords, Social networks, so many tools that allow a company to promote B to B lead generation.

·       Purchase of B to B leads. Some companies, called “brokers”, allow you to buy more or less qualified leads directly.

As you will have understood, there is no shortage of sales and marketing methods to generate leads. These techniques are often complementary. There is no point in using them all without having first identified your targets and objectives.

The advantages of telemarketing for B to B lead generation

Telemarketing is one of the most recognized business techniques for increasing the number of leads. This technique has the advantage of promoting direct contact with your targets. Telemarketing also has the advantage of being able to clearly define the target audience upstream by qualifying qualified files.

Generate leads through B to B telemarketing

B to B telemarketing is presented as one of the best solutions for generating commercial appointments and therefore leads. It is also an effective technique for strengthening customer relationships and retaining them.

After having enriched and updated your prospecting file, carrying out a B2B telemarketing campaign will allow you, according to your objectives, to increase your sales or to communicate with your customers or prospects.

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