Choose the best Steps for Telemarketing & lead generation
B to B lead generation can be defined as a
sales technique promoting the creation of qualified inbound contacts. The
objective is by making contact to promote the sale of products, services and
information between two companies.
To do this, the company aiming to generate
qualified leads will use prospecting and marketing techniques to get these
targets interested in what it wants to sell. B to B lead generation is one of
the fundamental objectives of any company, whether it is a VSE, SME ETI or a
large group. Go for the Telemarketing
& lead generation in this
case.
How
To Generate Qualified B To B Leads?
B to B lead generation requires the use of
one or more commercial techniques. We can distinguish 5:
·
So-called “field” commercial prospecting:
Company salespeople are asked to go out and find leads within their own
company. To do this, they will use their sales force
·
Tele-prospection: This recognized prospecting
technique aims to contact prospects directly by telephone. This requires prior
identification of the targets within a well-supplied and up-to-date database.
·
Trade shows and events: Participating in
this type of event promotes a product or service on an identified target
·
Digital tools: Website targeted
emailing, Landing Pages, AdWords, Social networks, so many tools that allow a
company to promote B to B lead generation.
·
Purchase of B to B leads. Some
companies, called “brokers”, allow you to buy more or less qualified leads
directly.
As you will have understood, there is no
shortage of sales and marketing methods to generate leads. These techniques are
often complementary. There is no point in using them all without having first
identified your targets and objectives.
The
advantages of telemarketing for B to B lead generation
Telemarketing is one of the most recognized
business techniques for increasing the number of leads. This technique has the
advantage of promoting direct contact with your targets. Telemarketing also has
the advantage of being able to clearly define the target audience upstream by
qualifying qualified files.
Generate
leads through B to B telemarketing
B to B telemarketing is presented as one of
the best solutions for generating commercial appointments and therefore leads.
It is also an effective technique for strengthening customer relationships and
retaining them.
After having enriched and updated your
prospecting file, carrying out a B2B telemarketing campaign will allow you, according
to your objectives, to increase your sales or to communicate with your
customers or prospects.
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