Fine Quality Customer Interaction Options for You

 


The relationships you have with your customers are essential! Discover the principles of good customer relationship management. The customer relationship management is to collect process and analyze information about customers and establish with them a personalized communication to retain and generate more sales. Knowing your customers and establishing a personalized relationship with each of them is essential to better meet their expectations and thus increase their lifespan, their purchases and their satisfaction. In short, customer relations are quite an art.

Personalize Exchanges

Go from mass communication to personalized and calibrated communication for each client thanks to marketing automation. For example, adding the first name of your customers in your emails will allow you to increase your conversion rates. But more importantly, an email sent at the right time and responding to a specific customer action will be much more effective than a mass email campaign. Marketing automation consists of automating communications according to predefined conditions that take into account the behavior of the recipient. Most essential Customer Interaction options are there.

For example, a customer who has just registered on your site will receive advice on completing his profile and a presentation of the various services offered, a customer whose birthday is the recipient of a special promotion, etc. Your messages are therefore timelier because they are targeted for each user according to their progress in the customer journey.

Know Your Customers

Collect the right information and track the right indicators to adapt your communications to the journey of each customer.

Your customers are all different. They differ in their consumption patterns, in the way they behave on your site, in the way their attention is drawn besides differing as humans! Analyzing the data you have available on your customers allows you to be more effective in your marketing.

A good way to know the level of interest of your customers for your offers and their degree of progress in the purchase journey is to set up a lead scoring and lead nurturing system: this consists of automatically assigning a score to each customer based on their behavior on your site and their interactions with your marketing campaigns.

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