Fine Quality Customer Interaction Options for You
The relationships you have with your
customers are essential! Discover the principles of good customer relationship
management. The customer relationship management is to collect process and
analyze information about customers and establish with them a personalized
communication to retain and generate more sales. Knowing your customers and
establishing a personalized relationship with each of them is essential to
better meet their expectations and thus increase their lifespan, their
purchases and their satisfaction. In short, customer relations are quite an
art.
Personalize
Exchanges
Go from mass communication to personalized
and calibrated communication for each client thanks to marketing automation.
For example, adding the first name of your customers in your emails will allow
you to increase your conversion rates. But more importantly, an email sent at
the right time and responding to a specific customer action will be much more
effective than a mass email campaign. Marketing automation consists of
automating communications according to predefined conditions that take into
account the behavior of the recipient. Most essential Customer
Interaction options are there.
For example, a customer who has just
registered on your site will receive advice on completing his profile and a
presentation of the various services offered, a customer whose birthday is the
recipient of a special promotion, etc. Your messages are therefore timelier
because they are targeted for each user according to their progress in the
customer journey.
Know
Your Customers
Collect the right information and track the
right indicators to adapt your communications to the journey of each customer.
Your customers are all different. They
differ in their consumption patterns, in the way they behave on your site, in
the way their attention is drawn besides differing as humans! Analyzing the
data you have available on your customers allows you to be more effective in your
marketing.
A good way to know the level of interest of
your customers for your offers and their degree of progress in the purchase
journey is to set up a lead scoring and lead nurturing system: this consists of
automatically assigning a score to each customer based on their behavior on
your site and their interactions with your marketing campaigns.
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