Great Solutions for the Perfect Customer Integration Now
The customer,
the ROI. Any commercial enterprise has the objective of satisfying it as well
as possible in order to build loyalty. This customer-company relationship
begins with a phase of expression of the need by the customer to which the
company responds by providing relevant solutions. But we all know today that
the customer is no longer limited to just one source of information.
The latter will
therefore compare the different options available to him, before making his
choice. Hoping that you are the chosen company, your ambition after this
acquisition process is to ensure that the relationship with the client can
continue. To get there, there are three basic steps that you should not miss:
the integration of new customers, the constant contribution of added value and
the effective management of the after-sales relationship. For the best Customer Integration this is important.
Complete the integration process
The first step
for activating a new client is to complete the integration process. Putting
this process in place makes it possible to federate customer expectations with
the capacities of your team, so that we can all work in symbiosis and more
efficiently. Banks and other financial institutions are familiar with this
vital process. Take the example of opening an account. This requires providing
all possible papers for verification purposes first, but also for archiving.
Today, thanks to automation, this process is faster and less restrictive for
both parties. This process allows the largest financial companies to build much
more reliable files. Integrating customers into the banking system becomes much
more natural and you gain in return their trust and loyalty. Today big data
improves the integration process, thus guaranteeing shorter cycle times.
If you already
have this type of process in place, now is a good time to review it. If so, it
might be time to put them in place.
Let's discover together these few phases to include in
an integration process
Assessing
customer needs: How can your business best help its customers? To find out, you
can send them a questionnaire to find out more about their specific needs.
Determine your
most qualified employees for each type of client: Assigning an employee with
experience in the client industry or in common is one way to create an instant
connection between your business and the client. The choice of resources to
assign to each client is very important. This will help make his experience
better.
Educate the team about new clients:
It is crucial
for your team to get to know a client to offer them the best possible service.
Schedule an information session with the employees who will be working on the
new account. Use this time to share essential information about the client and
expected services.
Plan the first call: This
will allow you to ensure that the perception that you have of the client's
needs really corresponds to his expectations. It will also be a good
opportunity to introduce your team to the client, an opportunity for them to
demonstrate their know-how.
Comments
Post a Comment