Telemarketing & Lead Generation In the Right Dimension

An effective lead generation strategy for technology companies can make the difference between success and failure in the market.

The professionals of the sector are in a constant search for the best practices to attract possible customers to the website, involving them in each stage of the consumer's journey until the dream conversion.

If you are part of this team, this article can be of great help. Below are a series of tips for those looking for effective lead generation actions for technology companies. So read on and find out how to leverage leads and sales.

How Lead Generation for Technology Companies Works

Generating a constant supply of qualified leads for your sales team to start the conversion process is an essential part of any profitable business.

However, only one in 10 people responsible for B2B marketing claims that their lead generation strategy for technology companies is effectively effective.

According to this same survey, 61% of respondents blame the lack of resources - such as staff, funding and time - as the biggest obstacle to successful lead generation. What can be circumvented by hiring an inbound marketing agency.

In addition, there are other lead generation strategies that your company can explore to do more business and increase revenue - check out the following topics. For the Telemarketing & Lead Generation this is important.

Create amazing offers for each stage of the consumer journey

To attract the right kind of leads, it is essential that your company use the knowledge gained from your ICP to align your unique value proposition with the pain points of your ideal customers.

Based on this knowledge, it's time to produce content around these points and distribute them through the channels that will best serve your customers at each stage of the journey.

For example, if you own or operate a SaaS company, you can offer an information piece (such as an eBook or guide) to educate potential buyers.

Increase the number of opt-in offers on your website

An effective lead generation strategy for technology companies will turn every piece of content into an opt-in offer.

The ideal is not to rely exclusively on the registration forms in the sidebar or at the end of each blog post - you can spread them across your website.

In addition, it is worth reducing the number of required fields and requesting only the information that your sales team really needs. The same research cited in the first topic of this article pointed out that the ideal number of fields in the registration and download forms from the web is three to five. If your form is too long, you can rule out potential leads regularly.

Link your CTA to a dedicated landing page

Every call to action aims to send visitors to a landing page focused on a specific offer. However, many technology companies that do not have the right inbound marketing strategy are unable to create dedicated landings for their offerings.

Optimize your landing pages

CTAs are designed to attract each potential customer and convince them to take action. A landing page aims to capture the lead whenever they follow this proposed action. So the more landings your company has, the greater the lead generation for technology companies.

A survey on the effectiveness of inbound stated that companies with more than 30 landing pages on their site generated seven times more leads than those with only one to five.

In case of Telemarketing & Lead Generation you need the best information from John and that is why you can trust on the service provided by him now.