Mindsphere Solutions

  The customer relationship center agent represents his company. Customers are placing more and more importance on the quality of customer service from the companies they use. Indeed, this department of the company ensures the link with the buyers: it is the members of this service who are confronted with the problems and questions of the customers and who represent the brand. It is an essential component of customer relations and customer care.                   If the exchanges with a buyer go well and the agent in this sector provides him with qualitative answers, the emotional bond between the brand and the individual is strengthened, which helps to improve the image of the latter. Improve Customer Service to Improve Profitability Several studies affirm that good customer service is synonymous with high retention rates and satisfaction levels. And who says loyalty and customer satisfaction says improvement in the level of sales and therefore the profitability of the activity.

  The relationships you have with your customers are essential! Discover the principles of good customer relationship management. The customer relationship management is to collect process and analyze information about customers and establish with them a personalized communication to retain and generate more sales. Knowing your customers and establishing a personalized relationship with each of them is essential to better meet their expectations and thus increase their lifespan, their purchases and their satisfaction. In short, customer relations are quite an art. Personalize Exchanges Go from mass communication to personalized and calibrated communication for each client thanks to marketing automation. For example, adding the first name of your customers in your emails will allow you to increase your conversion rates. But more importantly, an email sent at the right time and responding to a specific customer action will be much more effective than a mass email campaign. Marketing

  A qualified lead is a lead for which a company has enough information to estimate its interest in the products or services of that company. The stage of the conversion funnel at which it is located can thus be estimated and the marketing and sales techniques adapted. How to qualify a lead? A lead is therefore generated when a person has expressed their interest in your company's products or services, by providing their contact details in exchange for a discount voucher, for example. This step, however, is only the beginning of the lead qualification process, with the goal of making them become your customer. Define the lead qualification steps The lead, this promising contact, will evolve and become more or less mature in the purchasing cycle of the product or service that your company produces. In order to follow this maturation process that can lead to a contract, it is important to define the different stages of lead qualification. As you now know, the lead is generate